The Public Relations Team focuses on three major aspects of Phi Beta Lambda: recruitment, reputation, and self-promotion. Through the team’s involvement, effective communication is channeled through the organization and Pittsburgh-wide. In the design and organization of crucial mediums of Phi Beta Lambda including our newsletter (The PBL Eagle), flyers, social media, and apparel, team members are skillfully developed. Additionally, two external chairs stem from Public Relation’s participation, the Recruitment Chair and the Alumni Relations Chair. PR members can support each chair’s goal to retain and build relationship with graduated members and incoming members through proactive engagement in event preparation and advertising.